وظائف PepsiCo
Trade Marketing Associate Manager - Chipsy for Food Industries
Job description
Role:
Leveraging Sales performance by providing high quality Marketing services targeting different trade channels and maintaining synergy with marketing function
Accountabilities:
Motivating and maintaining long term relationship with Trade customers to achieve Sales & Marketing Annual Operating Plan (AOP) objectives
Planning and executing long term loyalty programs for trade customers to meet or exceed sales objectives supported with all relevant tracking tools to insure quality of program execution
Representing sales function in the process of new product launches handling pipeline forecast, recommending packages & price points in cooperation with sales management
Enhancing sales team in meeting Sales & Distribution (S&D) objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings
Planning and executing Marketing calendar of all trade channels. Particularly Organized Trade and Key Accounts inline with Corporate Marketing calendar
Improving merchandising performance in different Trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and visibility
Collecting and analyzing all relevant information about competition and communicate on a timely manner to management to take appropriate actions & decisions:
A)activities cross trade channels
B)pricing strategy
C)innovations
Communicate customer ideas when working with marketing to create commercial plans
Sign off all promotions in liaison with Marketing & Sales functions as field ready from a customer perspective
Working with sales & marketing managers to make recommendations on pricing strategy by trade channel, and package
Skills:
Experience in FMCG for a minimum of 4-6 years
Marketing background brief experience is required
Ability to work Cross Function, ability to communicate and negotiate effectively across all levels and all functions of the organization
Innovation skills to work cross markets
Strong analytical skills
High drive for results and able to deal with uncertainty and complexity
High Project management skills
Customer Focus (Service to sales concept)
Integrity (mutual trust, consistent with company's ethics and values)
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