وظائف شركة نستلة Nestlé
Brand Manager - Bonjorno
A day in the life of...
• You start
around 8.30 so you can prepare for the meetings that day and touch base with
creative and media agencies to develop plans that keep us top of mind to our
consumers. This is more than just creating ads. As Brand Manager, you’ll also
have to understand category dynamics and identify ways to improve your brand’s
performance in short, medium and long term.
• You may be the custodian of your brand, but teamwork is key. You’ll work cross
functionally to develop budgets, new product timelines, trade activities,
volumes, pricing, promotion, media support and A&P spend.
• Once you’ve had the updates in the office, now it’s really your time to shine.
You do what you do best, by develop brand plans, activity grids for planned new
products and key promotional initiatives. A big responsibility is developing
marketing plans that bring brand to life. This may be through digital or
traditional channels.
• In between your planning, you’ll present an overview of your category, as well
as plans to drive Category share performance and financial KPI’s at least twice
per year to the Business Manager.
• Before you finish for the day, you track and monitor your brand’s sales
performance. Are we in line with targets? Having a bad month? But, more
importantly, what marketing strategies can we use to boost or maintain our
performance. This conundrum will, ultimately, be yours to solve.
What will make you successful
• Bachelor’s
degree in Business Administration or equivalent
• You will need 3-5 years’ experience in marketing (ideally in another FMCG
company)
• Experience working in cross functional teams is a must
• You must be able to speak English & Arabic
• You will, ultimately, be responsible for managing some of the country’s
biggest brands. This will demand an ability to work under pressure
