وظائف شركة أسترازينيكا للادوية Astrazeneca
Digital Marketing Manager, Egypt
Accountabilities:
Develop the
digital marketing strategy in collaboration with product owners to improve the
impact of marketing strategy through digital channels
Own and drive digital marketing activities targeting HCPs
Omnichannel Planning (strategy and tactical plans development: Customer personas
creation/Key messages definition/Journeys design)
Measure and report on the performance of all digital marketing campaigns
Monitor the digital landscape in the pharmaceutical industry / International
markets evaluating new trends and work on a long-term plan for the assigned
brands
Provide inputs to partners on Multi-Channel initiatives including prospecting
company vision relative to the competitors and mobilizing partners to take
necessary actions, trainings, and plans
Collect deeper insights & delivering more personalized experience across all
channels
Work with brand managers to generate standard methodology projects
Essential Skills / Experience:
Pharmacy or
Medical Background
Minimum 5 years of experience as digital marketing manager in a multinational
company and / Or 7 years in a reputable pharmaceutical marketing agency as
digital manager or Account manager handling digital platforms
Strategic Partnering
Communication Skills
Leadership & stakeholder management
Project Management
Proficiency in data analysis, email marketing, and marketing automation tools to
effectively utilize new technologies in campaigns
Proficiency in leveraging cutting-edge technologies for rapid content creation
and agile campaign management
Digital Marketing Certification
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