Country Marketing Manager | Retail | IKEA Egypt
Responsible for the Brand Management
and implementing the strategy
Manage the Brand to ensure that the IKEA Brand identity, Brand values and key
benefits are communicated properly and contribute to fulfilling the IKEA Concept
& Brand objectives
Ensure awareness of the IKEA Brand; Understand the IKEA Concept; Impression of
the IKEA Range & IKEA personality; Position of the IKEA Brand; Preference of the
IKEA Brand
Contribute as a member of the country Egypt management team to achieve the best
possible results and to establish synergy and uniformity across all markets in
relation to commercial activities, marketing campaigns and advertisement
Marketing strategy implementation in order to maximize sales and increase market
share by generating additional visitors to the Stores
Ensure awareness of the IKEA Brand
Alignment of internal and external communication in line with IKEA concept
documentation
Contribution to the multi-year business plan
Prepare IKEA Brand capital research together with the Consumer and Customer
engagement manager, setting actions to improve on IKEA positioning objectives
and follow-up on results
Coordinate marketing activities between the Stores, the service office and Inter
IKEA systems B.V.
Required Skills to be successful
Strategic Planning, thinking and Analytical Skills
Effective Communication, copy-writer skills
Good in MS Office
What equips you for the role
Minimum Qualification and Knowledge
Education: Degree Marketing and/or Management/ Economics/Engineering Department
Minimum Experience
3 to 5 years in a similar role preferably in multinational FMCG environment or an account management role from multinational advertising agencies
Behavioral Competencies
Interpersonal Skills
Leadership Skills
Project management
Strong people and time management skills
Business Acumen
Problem Solving
Confident
Leading and implementing change
